Growterra

A gamified gardening app that makes maintaining your garden fun and engaging.

Project Type

Role

Solo Project

App Design

Date

2023

The Goal

Help new, young gardeners stay engaged with their garden and learn more about the activity.

Research

Inflation, shortages, and price hikes due to the pandemic mean people are looking for new ways to save money.

A $70 investment in a garden can yield a $600 dollar return.

Commerce

The COVID pandemic creamed a large number of new gardeners while they were staying at home. After having to return to work, maintaining their gardens became more difficult.

Culture

In a survey, 72% of participants say gamification motivates them to do their tasks and work harder.

Design

People value a unique and personalized experience.

Technology

Competitor Analysis

Ideation

After talking to gardeners, new and seasoned, I've designed the app around the most common pitfalls for starting a garden.

Over/under watering
Plant crowding
Knowing when to harvest

Early Gardening Pain Points

The Answer

Growterra provides a gamified copy of their garden. This allows the gardening experience to become more game like and engaging. It also enable them to connect with the gardening community around them and engage with others.

Pain Points

Solutions

Over/under watering

Growterra will remind the user to water their plants based off the users logged watering schedule, factoring in the local weather, and the specific plant types needs.

Plant Crowding

When planning a garden, Growterra will inform on how much room a plant does or does not need, and the height it may grow to the gardener may act accordingly.

Knowing when to harvest

Based on the inputted planting date, Growterra will give an estimated harvesting timeline. To supplement that, Growterra gives tips and tricks on what to look for when harvesting.