Growterra
A gamified gardening app that makes maintaining your garden fun and engaging.
Project Type
Role
Solo Project
App Design
Date
2023

The Goal
Help new, young gardeners stay engaged with their garden and learn more about the activity.
​
Research
Inflation, shortages, and price hikes due to the pandemic mean people are looking for new ways to save money.
A $70 investment in a garden can yield a $600 dollar return.
Commerce
The COVID pandemic creamed a large number of new gardeners while they were staying at home. After having to return to work, maintaining their gardens became more difficult.
Culture
In a survey, 72% of participants say gamification motivates them to do their tasks and work harder.
Design
People value a unique and personalized experience.
Technology

Competitor Analysis
Ideation

After talking to gardeners, new and seasoned, I've designed the app around the most common pitfalls for starting a garden.
-
Over/under watering
-
Plant crowding
-
Knowing when to harvest
Early Gardening Pain Points
The Answer
Growterra provides a gamified copy of their garden. This allows the gardening experience to become more game like and engaging. It also enable them to connect with the gardening community around them and engage with others.

Pain Points
Solutions
Over/under watering
Growterra will remind the user to water their plants based off the users logged watering schedule, factoring in the local weather, and the specific plant types needs.
Plant Crowding
When planning a garden, Growterra will inform on how much room a plant does or does not need, and the height it may grow to the gardener may act accordingly.
Knowing when to harvest
Based on the inputted planting date, Growterra will give an estimated harvesting timeline. To supplement that, Growterra gives tips and tricks on what to look for when harvesting.
Screens

Projected timeline of the garden
Lettuce needs watering!

Information on plant specifics
Large view of upcoming month
Toggle on and off important dates

Chat and connect with gardeners from all over
Start one on one conversations with like minded gardeners


